A working biography
I build the planning systems that help teams make clearer decisions. My work connects strategy, analytics, and the everyday rhythm of running a business.
San Francisco, California
Experience
Notes from
the work.
AMER Analytics Lead | Sales Strategy & Operations — AMER
Lead analytics within AMER Sales Strategy & Operations, supporting sales-performance analysis, forecasting, and go-to-market planning.
Partner with sales and Strategy & Operations stakeholders to translate data into business-review insights and planning recommendations.
Sales Strategy & Operations Business Partner
Established the management cadence for Global Mid-Market Enterprise, supporting five regional leaders and approximately 60 sellers. Developed bookings models sustaining 90%+ forecast accuracy as business complexity increased.
Integrated forecasts, productivity, ramp, deal inspection, and retrospectives, shifting reviews toward decisions and corrective actions. Owned global GTM Monthly and Quarterly Business Reviews; co-owned territory and headcount planning, capacity modeling, and forecast reviews supporting annual planning.
Evaluated a hunter-and-grower structure; the analysis informed the adopted lifecycle-ownership model. Designed Private Equity Rules of Engagement clarifying account ownership, handoffs, sales credit, and collaboration.
Sales Strategy & Operations
Designed Americas annual-planning infrastructure for more than 200 sellers, connecting capacity modeling, headcount allocation, territory design, target setting, data validation, and implementation.
Standardized forecasting and business-review processes across Americas sales segments, serving as a central resource to field-aligned Strategy partners. Built automated planning tools and quality checks for account movements, segmentation changes, territory construction, and seller-level target allocation.
Diagnosed Commercial underperformance across pipeline, activation, productivity, and market opportunity. Identified segmentation design as the principal constraint, informing organizational redesign and revised growth expectations.
Sales Strategy & Operations
Centralized territory design for 800+ territories and 200,000+ accounts with Python automation, standardizing allocation and improving territory parity and continuity.
Redesigned SMB forecasting with quantitative, velocity-based models and automated daily reporting to surface performance trends at scale. Built Account Executive and Team Scorecards spanning 30+ metrics, 800+ sellers, and 100+ teams, supporting executive visibility, coaching, and performance reviews.
Decision Analytics Associate
Delivered data-backed recommendations for pharmaceutical clients across forecasting, pricing, market access, go-to-market strategy, and commercial productivity.
Foundations
Georgia Institute of TechnologyM.S., Data Analytics · In progress
University of California, BerkeleyB.A., Economics and Statistics
Python · SQL
Excel · Google Sheets
ChatGPT · Codex